Kathy Ireland Adds to Home Goods Offerings
Floor covering and home accents manufacturer Nourison and kathy ireland Worldwide are extending their partnership with an expansion of the kathy ireland Home by Nourison collection of rugs, decorative pillows and poufs.
“Nourison’s partnership with kathy ireland Worldwide continues to strengthen and grow. Kathy’s vision comes to life through these new inspirations and timeless designs, which add depth to the collection and extend the brand story to our customers,” says Alex Peykar, principal, Nourison.
“It is a great joy to extend our relationship with Alex and our incredible team at Nourison. Julie Rosenblum is a steward who sets the bar for managing licensing agreements. Everyone at Nourison has elevated our brand presence in powerful and creative ways. Our fashion forward steps, are beyond our imagination. We will always be grateful for this realization of our design and retail dreams. They are exquisite partners,” says Kathy Ireland.
Appealing to the fashion-forward consumer and carrying a classic, timeless feel, the kathy ireland Home by Nourison collaboration supports Ireland’s core mission statement of “solutions for families, especially busy moms.
The new area rug collections include seascape, Yummy Shag and Illusion. Seascape is a boucle wool and sisal bordered rug that takes inspiration for the Aloha Style Guide, capturing the royal spirit of Hawaii and the warm climate of island living. Yummy Shag has a plush look and feel in an array of neutral shades. Illusion embraces casual living through modern and contemporary designs in a rich color palette of warm and cool neutrals.
Bengal is the latest addition to the kathy ireland by Nourison Jardin Rug Collection. The world-famous garden designer Nicholas Walker brings the eco-friendly jute rug to life in neutral hues.
Inspired by kathy ireland Weddings, the Bliss Collection focuses on “solutions for people in love” through individual bridal pillows including Mr. & Mrs.; Faith, Love and Trust; and complementing ring pillows with removable satin ribbon.