IRVINE, Calif., March 5, 2015 /PRNewswire/ — NuGene International, Inc. (“NuGene”) (OTCQB: NUGN), the maker of age-defying aesthetic products for skin and hair rejuvenation, has launched a new campaign for the NuGene kathy ireland® brand. The campaign includes a re-branded Internet presence, new videos featuring Ms. Ireland and will trigger the launch of a larger multi-media campaign.
“We are extremely fortunate to work with a global mega-brand like kathy ireland Worldwide®,” stated Ali Kharazmi CEO of NuGene. “Having Kathy agree to become Chief Designer creates an incredible opportunity for NuGene. Her experience with skin and hair care products over her career provides a strong basis for her perspective that NuGene is a disruptor and a science-based leap forward in this market. ”
Listed as the 28th most powerful brand globally, by License Global Magazine, with annual merchandise sales of $2 billion, according to Forbes Magazine, the success of kathy ireland Worldwide® (kiWW®) is the result of teamwork and dedication. According to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion.
This announcement foreshadows the company’s plans for major marketing launches in the coming months. NuGene plans to run full page ads for the NuGene kathy ireland® products in industry magazines including InStyle, Vogue, Vanity Fair, American Academy of Dermatology, and American Society of Plastic Surgeons to support brand recognition and boost traffic to the company’s growing network of physicians, spas aestheticians and other skin and hair care professionals. The company also has several multimedia and digital initiatives underway.
“This relationship fortifies our position as an emerging leader in the cosmeceutical industry,” further explained Kharazmi. “In order to support our network and brand, we will be expanding our media relations, increasing our advertising, creating new support channels for our sales partners, and launching new branding and marketing campaigns in partnership with kathy ireland World Wide®. The marketing power of a world class organization like kiWW® combined with NuGene science will be a formidable force in this industry.”
About NuGene International, Inc.
Nugene International, Inc. specializes in developing, manufacturing and marketing proprietary regenerative cosmeceutical and pharmaceutical products based on adipose derived human stem cell and human stem cell media. The US Department of Health and Human Services calls regenerative medicine the “next evolution of medical treatments”. The regenerative medical market which includes cosmeceuticals and pharmaceuticals was estimated at $7.2 Billion in the US in 2014 and is expected to rapidly grow in the coming years according to RNCOS Business Consultancy Services Global Cosmeceuticals Market report. NuGene’s cosmeceutical and pharmaceutical products are based on proprietary stem cell based regenerative formulations derived from non-controversial, adult human stem cell derived media obtained from adipose tissue. NuGene’s exclusive products combine its in-house advancements, proprietary technologies, and patent pending formulations. The company has two patents pending covering 15 unique applications and inventions. NuGene’s goal is to leverage its extensive knowledge and expertise to develop age defying regenerative cosmeceutical skincare and hair care products in addition to pharmaceutical products based on the same regenerative science platform.
About kathy ireland Worldwide®
Founded in 1993, the kathy ireland Worldwide® brand, celebrates a lifestyle. The missions of “…finding solutions for families, especially busy moms™,” “…finding solutions for people in love™,” and “…finding solutions for business people™,” translates to all kiWW® collections, including: fashion, fine jewelry, intimate apparel, accessories, weddings, home, office and more.
kiWW®’s unique capability to design and translate fashion trends for all markets and price points allows it to develop product for a wide variety of customer tastes. Listed as the 28th most powerful brand globally by License Global Magazine, with annual merchandise sales of $2 billion, according to Forbes Magazine, the success of kathy ireland Worldwide® is the result of teamwork and dedication. According to Fairchild Publication, Kathy Ireland is one of the 50 most influential people in fashion.
Kathy and kiWW® support many non-profits including YWCA Greater Los Angeles, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEFK, Elizabeth Taylor AIDS Foundation and the St. Jude Children’s Research Hospital.
This release contains forward-looking statements. Actual results may differ from those projected due to a number of risks and uncertainties, including, but not limited to the possibility that some or all of the matters and transactions considered by NuGene International may not proceed as contemplated, and by all other matters and assumptions specified in NuGene’s filings with the Securities and Exchange Commission, especially those risks and other matters described under “Risk Factors” within NuGene’s Form 8-K filed with the Commission on January 6, 2015. These statements are made based upon current expectations that are subject to risk and uncertainty. NuGene does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information.
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SOURCE NuGene International, Inc.